Insider trading activities (stock purchases, sales, and option exercises) reported by insiders of Fitbit, Inc. (FIT) since 2015 are shown in Table 1 and Table 2. Table 1 shows the monthly insider trading data of Fitbit, Inc.. Table 2 shows the detailed insider transactions. This company's CIK number is 1447599.
Total stock buying since 2015: $234,749.
Total stock sales since 2015: $1,230,095,592.
Total stock option exercises since 2015: $0.
| Insider Buying | Insider Sales | Option Exercises | ||||
|---|---|---|---|---|---|---|
| Year | Shares | Value | Shares | Value | Shares | Value |
| 2020 | 0 | $0 | 2,588,815 | $16,958,007 | 986,154 | $0 |
| 2019 | 0 | $0 | 810,343 | $5,431,815 | 842,736 | $0 |
| 2018 | 0 | $0 | 3,252,534 | $18,800,398 | 630,712 | $0 |
| 2017 | 43,248 | $234,749 | 3,579,533 | $21,147,626 | 283,217 | $0 |
| 2016 | 0 | $0 | 10,541,404 | $119,616,603 | 0 | $0 |
| 2015 | 0 | $0 | 44,332,914 | $1,048,141,143 | 0 | $0 |
| Trading Period | Insider Buying | Insider Sales | Option Exercises | |||
|---|---|---|---|---|---|---|
| year-month | Shares | Value | Shares | Value | Shares | Value |
| 2020-12 | 0 | $0 | 272,832 | $1,857,985 | 201,342 | $0 |
| 2020-11 | 0 | $0 | 19,530 | $137,491 | 3,750 | $0 |
| 2020-10 | 0 | $0 | 0 | $0 | 1,250 | $0 |
| 2020-09 | 0 | $0 | 0 | $0 | 201,344 | $0 |
| 2020-08 | 0 | $0 | 0 | $0 | 3,750 | $0 |
| 2020-07 | 0 | $0 | 0 | $0 | 1,250 | $0 |
| 2020-06 | 0 | $0 | 0 | $0 | 201,343 | $0 |
| 2020-05 | 0 | $0 | 1,834,499 | $12,084,240 | 192,055 | $0 |
| 2020-04 | 0 | $0 | 0 | $0 | 5,915 | $0 |
| 2020-03 | 0 | $0 | 346,814 | $2,140,244 | 157,421 | $0 |
| 2020-02 | 0 | $0 | 115,140 | $738,047 | 5,834 | $0 |
| 2020-01 | 0 | $0 | 0 | $0 | 10,900 | $0 |
| 2019-12 | 0 | $0 | 757,749 | $5,129,505 | 157,423 | $0 |
| 2019-11 | 0 | $0 | 0 | $0 | 2,083 | $0 |
| 2019-10 | 0 | $0 | 0 | $0 | 10,898 | $0 |
| 2019-09 | 0 | $0 | 0 | $0 | 157,423 | $0 |
| 2019-08 | 0 | $0 | 0 | $0 | 2,083 | $0 |
| 2019-07 | 0 | $0 | 0 | $0 | 10,897 | $0 |
| 2019-06 | 0 | $0 | 5,000 | $22,430 | 157,425 | $0 |
| 2019-05 | 0 | $0 | 10,094 | $50,426 | 207,512 | $0 |
| 2019-04 | 0 | $0 | 7,500 | $43,875 | 10,898 | $0 |
| 2019-03 | 0 | $0 | 7,500 | $43,837 | 113,111 | $0 |
| 2019-02 | 0 | $0 | 15,000 | $99,270 | 2,083 | $0 |
| 2019-01 | 0 | $0 | 7,500 | $42,472 | 10,900 | $0 |
| Trade Date | Insider Name | Trade Type | Shares | Price ($) | Value ($) |
|---|---|---|---|---|---|
| 2020-12-28 | Friedman Eric N. (CTO) | Sale | 272,832 | 6.81 | 1,857,985 |
| 2020-12-15 | Park James (PRESIDENT, CEO, COB) | Option Ex | 67,542 | .00 | 0 |
| 2020-12-15 | Friedman Eric N. (CTO) | Option Ex | 25,641 | .00 | 0 |
| 2020-12-15 | Missan Andy (EVP, General Counsel, Sect.) | Option Ex | 29,283 | .00 | 0 |
| 2020-12-15 | Devine Jeffrey P (EVP of Operations) | Option Ex | 28,501 | .00 | 0 |
| 2020-12-15 | Kisling Ronald W (Chief Financial Officer) | Option Ex | 50,375 | .00 | 0 |
| 2020-11-06 | Missan Andy (EVP, General Counsel, Sect.) | Sale | 19,530 | 7.04 | 137,491 |
| 2020-11-01 | Missan Andy (EVP, General Counsel, Sect.) | Option Ex | 1,875 | .00 | 0 |
| 2020-11-01 | Kisling Ronald W (Chief Financial Officer) | Option Ex | 1,875 | .00 | 0 |
| 2020-10-15 | Kisling Ronald W (Chief Financial Officer) | Option Ex | 1,250 | .00 | 0 |
| 2020-09-15 | Park James (PRESIDENT, CEO, COB) | Option Ex | 67,543 | .00 | 0 |
| 2020-09-15 | Friedman Eric N. (CTO) | Option Ex | 25,642 | .00 | 0 |
| 2020-09-15 | Missan Andy (EVP, General Counsel, Sect.) | Option Ex | 29,284 | .00 | 0 |
| 2020-09-15 | Devine Jeffrey P (EVP of Operations) | Option Ex | 28,500 | .00 | 0 |
| 2020-09-15 | Kisling Ronald W (Chief Financial Officer) | Option Ex | 50,375 | .00 | 0 |
| 2020-08-01 | Missan Andy (EVP, General Counsel, Sect.) | Option Ex | 1,875 | .00 | 0 |
| 2020-08-01 | Kisling Ronald W (Chief Financial Officer) | Option Ex | 1,875 | .00 | 0 |
| 2020-07-15 | Kisling Ronald W (Chief Financial Officer) | Option Ex | 1,250 | .00 | 0 |
| 2020-06-15 | Park James (PRESIDENT, CEO, COB) | Option Ex | 67,544 | .00 | 0 |
| 2020-06-15 | Friedman Eric N. (CTO) | Option Ex | 25,642 | .00 | 0 |
| 2020-06-15 | Missan Andy (EVP, General Counsel, Sect.) | Option Ex | 29,283 | .00 | 0 |
| 2020-06-15 | Devine Jeffrey P (EVP of Operations) | Option Ex | 28,499 | .00 | 0 |
| 2020-06-15 | Kisling Ronald W (Chief Financial Officer) | Option Ex | 50,375 | .00 | 0 |
| 2020-05-23 | Bromberg Matthew S (Director) | Option Ex | 31,037 | .00 | 0 |
| 2020-05-23 | Murray Steven Joseph (Director) | Option Ex | 31,037 | .00 | 0 |
| 2020-05-23 | Fluegel Bradley M (Director) | Option Ex | 31,037 | .00 | 0 |
| 2020-05-23 | Alber Laura (Director) | Option Ex | 31,037 | .00 | 0 |
| 2020-05-23 | Flanagan Glenda J (Director) | Option Ex | 31,037 | .00 | 0 |
| 2020-05-21 | Paisley Christopher B (Director) | Option Ex | 31,037 | .00 | 0 |
| 2020-05-15 | Kisling Ronald W (Chief Financial Officer) | Option Ex | 2,083 | .00 | 0 |
| 2020-05-13 | Park James (PRESIDENT, CEO, COB) | Sale | 524,183 | 6.53 | 3,423,439 |
| 2020-05-12 | Park James (PRESIDENT, CEO, COB) | Sale | 672,743 | 6.60 | 4,439,431 |
| 2020-05-11 | Park James (PRESIDENT, CEO, COB) | Sale | 637,573 | 6.62 | 4,221,370 |
| 2020-05-01 | Missan Andy (EVP, General Counsel, Sect.) | Option Ex | 1,875 | .00 | 0 |
| 2020-05-01 | Kisling Ronald W (Chief Financial Officer) | Option Ex | 1,875 | .00 | 0 |
| 2020-04-15 | Missan Andy (EVP, General Counsel, Sect.) | Option Ex | 4,188 | .00 | 0 |
| 2020-04-15 | Kisling Ronald W (Chief Financial Officer) | Option Ex | 1,727 | .00 | 0 |
| 2020-03-16 | Missan Andy (EVP, General Counsel, Sect.) | Sale | 6,814 | 6.00 | 40,884 |
| 2020-03-16 | Devine Jeffrey P (EVP of Operations) | Sale | 140,000 | 6.17 | 864,360 |
| 2020-03-16 | Kisling Ronald W (Chief Financial Officer) | Sale | 200,000 | 6.17 | 1,235,000 |
| 2020-03-15 | Park James (PRESIDENT, CEO, COB) | Option Ex | 41,803 | .00 | 0 |
| 2020-03-15 | Friedman Eric N. (CTO) | Option Ex | 12,353 | .00 | 0 |
| 2020-03-15 | Missan Andy (EVP, General Counsel, Sect.) | Option Ex | 39,071 | .00 | 0 |
| 2020-03-15 | Devine Jeffrey P (EVP of Operations) | Option Ex | 32,396 | .00 | 0 |
| 2020-03-15 | Kisling Ronald W (Chief Financial Officer) | Option Ex | 31,798 | .00 | 0 |
| 2020-02-24 | Missan Andy (EVP, General Counsel, Sect.) | Sale | 115,140 | 6.41 | 738,047 |
| 2020-02-15 | Kisling Ronald W (Chief Financial Officer) | Option Ex | 2,084 | .00 | 0 |
| 2020-02-01 | Missan Andy (EVP, General Counsel, Sect.) | Option Ex | 1,875 | .00 | 0 |
| 2020-02-01 | Kisling Ronald W (Chief Financial Officer) | Option Ex | 1,875 | .00 | 0 |
| 2020-01-15 | Missan Andy (EVP, General Counsel, Sect.) | Option Ex | 9,172 | .00 | 0 |
| 2020-01-15 | Kisling Ronald W (Chief Financial Officer) | Option Ex | 1,728 | .00 | 0 |
| 2019-12-15 | Park James (PRESIDENT, CEO, COB) | Option Ex | 41,804 | .00 | 0 |
| 2019-12-15 | Friedman Eric N. (CTO) | Option Ex | 12,355 | .00 | 0 |
| 2019-12-15 | Missan Andy (EVP, General Counsel, Sect.) | Option Ex | 39,070 | .00 | 0 |
| 2019-12-15 | Devine Jeffrey P (EVP of Operations) | Option Ex | 32,397 | .00 | 0 |
| 2019-12-15 | Kisling Ronald W (Chief Financial Officer) | Option Ex | 31,797 | .00 | 0 |
| 2019-12-09 | Park James (PRESIDENT, CEO, COB) | Sale | 75,775 | 6.71 | 508,450 |
| 2019-12-06 | Park James (PRESIDENT, CEO, COB) | Sale | 340,987 | 6.75 | 2,301,662 |
| 2019-12-05 | Park James (PRESIDENT, CEO, COB) | Sale | 340,987 | 6.80 | 2,319,393 |
| 2019-11-15 | Kisling Ronald W (Chief Financial Officer) | Option Ex | 2,083 | .00 | 0 |
| 2019-10-15 | Missan Andy (EVP, General Counsel, Sect.) | Option Ex | 9,171 | .00 | 0 |
| 2019-10-15 | Kisling Ronald W (Chief Financial Officer) | Option Ex | 1,727 | .00 | 0 |
| 2019-09-15 | Park James (PRESIDENT, CEO, COB) | Option Ex | 41,805 | .00 | 0 |
| 2019-09-15 | Friedman Eric N. (CTO) | Option Ex | 12,354 | .00 | 0 |
| 2019-09-15 | Missan Andy (EVP, General Counsel, Sect.) | Option Ex | 39,071 | .00 | 0 |
| 2019-09-15 | Devine Jeffrey P (EVP of Operations) | Option Ex | 32,394 | .00 | 0 |
| 2019-09-15 | Kisling Ronald W (Chief Financial Officer) | Option Ex | 31,799 | .00 | 0 |
| 2019-08-15 | Kisling Ronald W (Chief Financial Officer) | Option Ex | 2,083 | .00 | 0 |
| 2019-07-15 | Missan Andy (EVP, General Counsel, Sect.) | Option Ex | 9,170 | .00 | 0 |
| 2019-07-15 | Kisling Ronald W (Chief Financial Officer) | Option Ex | 1,727 | .00 | 0 |
| 2019-06-15 | Park James (PRESIDENT, CEO, COB) | Option Ex | 41,804 | .00 | 0 |
| 2019-06-15 | Friedman Eric N. (CTO) | Option Ex | 12,354 | .00 | 0 |
| 2019-06-15 | Missan Andy (EVP, General Counsel, Sect.) | Option Ex | 39,072 | .00 | 0 |
| 2019-06-15 | Devine Jeffrey P (EVP of Operations) | Option Ex | 32,397 | .00 | 0 |
| 2019-06-15 | Kisling Ronald W (Chief Financial Officer) | Option Ex | 31,798 | .00 | 0 |
| 2019-06-10 | Missan Andy (EVP, General Counsel, Sect.) | Sale | 5,000 | 4.49 | 22,430 |
| 2019-05-24 | Bromberg Matthew S (Director) | Option Ex | 34,238 | .00 | 0 |
| 2019-05-24 | Murray Steven Joseph (Director) | Option Ex | 34,238 | .00 | 0 |
| 2019-05-24 | Fluegel Bradley M (Director) | Option Ex | 34,238 | .00 | 0 |
| 2019-05-24 | Alber Laura (Director) | Option Ex | 34,238 | .00 | 0 |
| 2019-05-24 | Flanagan Glenda J (Director) | Option Ex | 34,238 | .00 | 0 |
| 2019-05-24 | Paisley Christopher B (Director) | Option Ex | 34,238 | .00 | 0 |
| 2019-05-16 | Missan Andy (EVP, General Counsel, Sect.) | Sale | 2,594 | 5.02 | 13,016 |
| 2019-05-15 | Kisling Ronald W (Chief Financial Officer) | Option Ex | 2,084 | .00 | 0 |
| 2019-05-10 | Missan Andy (EVP, General Counsel, Sect.) | Sale | 7,500 | 4.99 | 37,410 |
| 2019-04-15 | Missan Andy (EVP, General Counsel, Sect.) | Option Ex | 9,171 | .00 | 0 |
| 2019-04-15 | Kisling Ronald W (Chief Financial Officer) | Option Ex | 1,727 | .00 | 0 |
| 2019-04-10 | Missan Andy (EVP, General Counsel, Sect.) | Sale | 7,500 | 5.85 | 43,875 |
| 2019-03-15 | Park James (PRESIDENT, CEO, COB) | Option Ex | 33,070 | .00 | 0 |
| 2019-03-15 | Friedman Eric N. (CTO) | Option Ex | 8,229 | .00 | 0 |
| 2019-03-15 | Missan Andy (EVP, General Counsel, Sect.) | Option Ex | 29,469 | .00 | 0 |
| 2019-03-15 | Devine Jeffrey P (EVP of Operations) | Option Ex | 21,979 | .00 | 0 |
| 2019-03-15 | Kisling Ronald W (Chief Financial Officer) | Option Ex | 20,364 | .00 | 0 |
| 2019-03-11 | Missan Andy (EVP, General Counsel, Sect.) | Sale | 7,500 | 5.84 | 43,837 |
| 2019-02-15 | Kisling Ronald W (Chief Financial Officer) | Option Ex | 2,083 | .00 | 0 |
| 2019-02-11 | Missan Andy (EVP, General Counsel, Sect.) | Sale | 15,000 | 6.62 | 99,270 |
| 2019-01-15 | Missan Andy (EVP, General Counsel, Sect.) | Option Ex | 9,172 | .00 | 0 |
| 2019-01-15 | Kisling Ronald W (Chief Financial Officer) | Option Ex | 1,728 | .00 | 0 |
| 2019-01-10 | Missan Andy (EVP, General Counsel, Sect.) | Sale | 7,500 | 5.66 | 42,472 |
| 2018-12-18 | Missan Andy (EVP, General Counsel, Sect.) | Sale | 110,000 | 5.00 | 550,000 |
| 2018-12-15 | Park James (PRESIDENT, CEO, COB) | Option Ex | 33,072 | .00 | 0 |
| 2018-12-15 | Friedman Eric N. (CTO) | Option Ex | 8,230 | .00 | 0 |
| 2018-12-15 | Missan Andy (EVP, General Counsel, Sect.) | Option Ex | 29,472 | .00 | 0 |
| 2018-12-15 | Devine Jeffrey P (EVP of Operations) | Option Ex | 21,979 | .00 | 0 |
| 2018-12-15 | Kisling Ronald W (Chief Financial Officer) | Option Ex | 12,864 | .00 | 0 |
| 2018-12-10 | Missan Andy (EVP, General Counsel, Sect.) | Sale | 7,500 | 4.89 | 36,682 |
| 2018-11-16 | Missan Andy (EVP, General Counsel, Sect.) | Sale | 2,534 | 5.61 | 14,215 |
| 2018-11-15 | Kisling Ronald W (Chief Financial Officer) | Option Ex | 2,083 | .00 | 0 |
| 2018-11-12 | Missan Andy (EVP, General Counsel, Sect.) | Sale | 7,500 | 5.77 | 43,245 |
| 2018-11-06 | Murray Steven Joseph (Director) | Sale | 1,000,000 | 6.19 | 6,190,000 |
| 2018-10-15 | Missan Andy (EVP, General Counsel, Sect.) | Option Ex | 9,171 | .00 | 0 |
| 2018-10-15 | Kisling Ronald W (Chief Financial Officer) | Option Ex | 1,727 | .00 | 0 |
| 2018-10-10 | Missan Andy (EVP, General Counsel, Sect.) | Sale | 7,500 | 4.76 | 35,722 |
| 2018-09-15 | Park James (PRESIDENT, CEO, COB) | Option Ex | 33,070 | .00 | 0 |
| 2018-09-15 | Friedman Eric N. (CTO) | Option Ex | 8,228 | .00 | 0 |
| 2018-09-15 | Missan Andy (EVP, General Counsel, Sect.) | Option Ex | 29,471 | .00 | 0 |
| 2018-09-15 | Devine Jeffrey P (EVP of Operations) | Option Ex | 21,979 | .00 | 0 |
| 2018-09-15 | Kisling Ronald W (Chief Financial Officer) | Option Ex | 20,366 | .00 | 0 |
| 2018-09-10 | Missan Andy (EVP, General Counsel, Sect.) | Sale | 7,500 | 5.94 | 44,572 |
| 2018-08-27 | Murray Steven Joseph (Director) | Sale | 1,000,000 | 6.22 | 6,220,000 |
| 2018-08-16 | Missan Andy (EVP, General Counsel, Sect.) | Sale | 10,000 | 5.43 | 54,260 |
| 2018-08-15 | Kisling Ronald W (Chief Financial Officer) | Option Ex | 2,084 | .00 | 0 |
| 2018-08-01 | Missan Andy (EVP, General Counsel, Sect.) | Sale | 5,000 | 5.86 | 29,320 |
| 2018-07-15 | Missan Andy (EVP, General Counsel, Sect.) | Option Ex | 9,171 | .00 | 0 |
| 2018-07-15 | Kisling Ronald W (Chief Financial Officer) | Option Ex | 1,727 | .00 | 0 |
| 2018-07-02 | Missan Andy (EVP, General Counsel, Sect.) | Sale | 5,000 | 6.48 | 32,390 |
| 2018-06-16 | Zerella William (CFO) | Option Ex | 15,833 | .00 | 0 |
| 2018-06-15 | Park James (PRESIDENT, CEO, COB) | Option Ex | 33,071 | .00 | 0 |
| 2018-06-15 | Friedman Eric N. (CTO) | Option Ex | 8,230 | .00 | 0 |
| 2018-06-15 | Missan Andy (EVP, General Counsel, Sect.) | Option Ex | 29,470 | .00 | 0 |
| 2018-06-15 | Zerella William (CFO) | Option Ex | 10,747 | .00 | 0 |
| 2018-06-15 | Devine Jeffrey P (EVP of Operations) | Option Ex | 21,980 | .00 | 0 |
| 2018-06-15 | Kisling Ronald W (Chief Financial Officer) | Option Ex | 3,864 | .00 | 0 |
| 2018-06-01 | Missan Andy (EVP, General Counsel, Sect.) | Sale | 5,000 | 5.50 | 27,500 |
| 2018-05-25 | Murray Steven Joseph (Director) | Option Ex | 30,890 | .00 | 0 |
| 2018-05-25 | Alber Laura (Director) | Option Ex | 30,890 | .00 | 0 |
| 2018-05-25 | Flanagan Glenda J (Director) | Option Ex | 30,890 | .00 | 0 |
| 2018-05-25 | Paisley Christopher B (Director) | Option Ex | 30,890 | .00 | 0 |
| 2018-05-24 | Bromberg Matthew S (Director) | Option Ex | 6,507 | .00 | 0 |
| 2018-05-24 | Fluegel Bradley M (Director) | Option Ex | 7,424 | .00 | 0 |
| 2018-05-18 | Murray Steven Joseph (Director) | Sale | 35,050 | 5.18 | 181,559 |
| 2018-05-17 | Murray Steven Joseph (Director) | Sale | 204,378 | 5.21 | 1,064,809 |
| 2018-05-16 | Murray Steven Joseph (Director) | Sale | 260,572 | 5.20 | 1,354,974 |
| 2018-05-07 | Murray Steven Joseph (Director) | Sale | 500,000 | 4.97 | 2,485,000 |
| 2018-05-01 | Missan Andy (EVP, General Counsel, Sect.) | Sale | 5,000 | 5.43 | 27,160 |
| 2018-04-15 | Missan Andy (EVP, General Counsel, Sect.) | Option Ex | 9,170 | .00 | 0 |
| 2018-04-02 | Missan Andy (EVP, General Counsel, Sect.) | Sale | 5,000 | 4.62 | 23,080 |
| 2018-04-02 | Callaghan Jon (Director) | Sale | 15,000 | 4.62 | 69,240 |
| 2018-03-15 | Park James (PRESIDENT, CEO, COB) | Option Ex | 24,329 | .00 | 0 |
| 2018-03-15 | Friedman Eric N. (CTO) | Option Ex | 4,112 | .00 | 0 |
Insider trading activities including stock purchases, stock sales, and option exercises of FIT listed in the above tables cannot be completely guaranteed as to their accuracy. For more insider trading information of Fitbit, Inc. (symbol FIT, CIK number 1447599) see the Securities and Exchange Commission (SEC) website.