Insider trading activities (stock purchases, sales, and option exercises) reported by insiders of Fitbit, Inc. (FIT) since 2015 are shown in Table 1 and Table 2. Table 1 shows the monthly insider trading data of Fitbit, Inc.. (See page 1 of this report.) Table 2 shows the detailed insider transactions. This company's CIK number is 1447599.
Total stock buying since 2015: $234,749.
Total stock sales since 2015: $1,230,095,592.
Total stock option exercises since 2015: $0.
| Insider Buying | Insider Sales | Option Exercises | ||||
|---|---|---|---|---|---|---|
| Year | Shares | Value | Shares | Value | Shares | Value |
| 2020 | 0 | $0 | 2,588,815 | $16,958,007 | 986,154 | $0 |
| 2019 | 0 | $0 | 810,343 | $5,431,815 | 842,736 | $0 |
| 2018 | 0 | $0 | 3,252,534 | $18,800,398 | 630,712 | $0 |
| 2017 | 43,248 | $234,749 | 3,579,533 | $21,147,626 | 283,217 | $0 |
| 2016 | 0 | $0 | 10,541,404 | $119,616,603 | 0 | $0 |
| 2015 | 0 | $0 | 44,332,914 | $1,048,141,143 | 0 | $0 |
| Trade Date | Insider Name | Trade Type | Shares | Price ($) | Value ($) |
|---|---|---|---|---|---|
| 2018-03-15 | Missan Andy (EVP, General Counsel, Sect.) | Option Ex | 21,971 | .00 | 0 |
| 2018-03-15 | Zerella William (CFO) | Option Ex | 10,745 | .00 | 0 |
| 2018-03-15 | Devine Jeffrey P (EVP of Operations) | Option Ex | 45,833 | .00 | 0 |
| 2018-03-01 | Missan Andy (EVP, General Counsel, Sect.) | Sale | 5,000 | 4.76 | 23,790 |
| 2018-03-01 | Callaghan Jon (Director) | Sale | 15,000 | 4.76 | 71,370 |
| 2018-02-01 | Missan Andy (EVP, General Counsel, Sect.) | Sale | 5,000 | 5.17 | 25,835 |
| 2018-02-01 | Callaghan Jon (Director) | Sale | 15,000 | 5.17 | 77,550 |
| 2018-01-15 | Missan Andy (EVP, General Counsel, Sect.) | Option Ex | 9,172 | .00 | 0 |
| 2018-01-02 | Missan Andy (EVP, GC, & SECRETARY) | Sale | 5,000 | 5.90 | 29,520 |
| 2018-01-02 | Callaghan Jon (Director) | Sale | 15,000 | 5.91 | 88,605 |
| 2017-12-15 | Park James (PRESIDENT, CEO, COB) | Option Ex | 24,330 | .00 | 0 |
| 2017-12-15 | Friedman Eric N. (CTO) | Option Ex | 4,113 | .00 | 0 |
| 2017-12-15 | Missan Andy (EVP, GC, & SECRETARY) | Option Ex | 21,972 | .00 | 0 |
| 2017-12-15 | Zerella William (CFO) | Option Ex | 10,746 | .00 | 0 |
| 2017-12-15 | Devine Jeffrey P (EVP of Operations) | Option Ex | 3,333 | .00 | 0 |
| 2017-12-01 | Missan Andy (EVP, GC, & SECRETARY) | Sale | 5,000 | 6.81 | 34,065 |
| 2017-12-01 | Callaghan Jon (Director) | Sale | 15,000 | 6.82 | 102,225 |
| 2017-11-15 | Murray Steven Joseph (Director) | Sale | 966,641 | 6.09 | 5,886,843 |
| 2017-11-08 | Murray Steven Joseph (Director) | Sale | 200 | 6.05 | 1,210 |
| 2017-11-01 | Missan Andy (EVP, GC, & SECRETARY) | Sale | 5,000 | 6.29 | 31,450 |
| 2017-11-01 | Callaghan Jon (Director) | Sale | 15,000 | 6.29 | 94,335 |
| 2017-10-15 | Missan Andy (EVP, General Counsel, Sect.) | Option Ex | 9,171 | .00 | 0 |
| 2017-10-02 | Missan Andy (EVP, GC, & SECRETARY) | Sale | 5,000 | 6.89 | 34,465 |
| 2017-10-02 | Callaghan Jon (Director) | Sale | 15,000 | 6.89 | 103,380 |
| 2017-09-27 | Missan Andy (EVP, GC, & SECRETARY) | Sale | 25,000 | 7.00 | 175,000 |
| 2017-09-15 | Park James (PRESIDENT, CEO, COB) | Option Ex | 24,328 | .00 | 0 |
| 2017-09-15 | Friedman Eric N. (CTO) | Option Ex | 4,112 | .00 | 0 |
| 2017-09-15 | Missan Andy (EVP, GC, & SECRETARY) | Option Ex | 21,969 | .00 | 0 |
| 2017-09-15 | Zerella William (CFO) | Option Ex | 10,746 | .00 | 0 |
| 2017-09-15 | Devine Jeffrey P (EVP of Operations) | Option Ex | 3,334 | .00 | 0 |
| 2017-09-01 | Missan Andy (EVP, GC, & SECRETARY) | Sale | 5,000 | 5.91 | 29,530 |
| 2017-09-01 | Callaghan Jon (Director) | Sale | 15,000 | 5.90 | 88,530 |
| 2017-08-17 | Flanagan Glenda J | Buy | 18,248 | 5.48 | 99,999 |
| 2017-08-07 | Murray Steven Joseph (Director) | Sale | 500,000 | 5.73 | 2,865,000 |
| 2017-08-04 | Missan Andy (EVP, GC, & SECRETARY) | Sale | 5,000 | 5.68 | 28,395 |
| 2017-08-01 | Callaghan Jon (Director) | Sale | 15,000 | 5.09 | 76,380 |
| 2017-07-03 | Callaghan Jon (Director) | Sale | 15,000 | 5.31 | 79,680 |
| 2017-06-15 | Park James (PRESIDENT, CEO, COB) | Option Ex | 7,663 | .00 | 0 |
| 2017-06-15 | Friedman Eric N. (CTO) | Option Ex | 4,113 | .00 | 0 |
| 2017-06-15 | Missan Andy (EVP, GC, & SECRETARY) | Option Ex | 11,555 | .00 | 0 |
| 2017-06-15 | Zerella William (CFO) | Option Ex | 2,413 | .00 | 0 |
| 2017-06-05 | Paisley Christopher B | Buy | 25,000 | 5.39 | 134,750 |
| 2017-06-01 | Missan Andy (EVP, GC, & SECRETARY) | Sale | 10,000 | 5.57 | 55,660 |
| 2017-06-01 | Callaghan Jon (Director) | Sale | 15,000 | 5.57 | 83,490 |
| 2017-05-26 | Murray Steven Joseph (Director) | Sale | 500,000 | 5.33 | 2,665,000 |
| 2017-05-25 | Murray Steven Joseph (Director) | Option Ex | 11,442 | .00 | 0 |
| 2017-05-25 | Alber Laura | Option Ex | 11,505 | .00 | 0 |
| 2017-05-25 | Flanagan Glenda J | Option Ex | 11,505 | .00 | 0 |
| 2017-05-25 | Paisley Christopher B | Option Ex | 11,442 | .00 | 0 |
| 2017-05-05 | Missan Andy (EVP, GC, & SECRETARY) | Sale | 10,000 | 6.15 | 61,490 |
| 2017-05-05 | Callaghan Jon (Director) | Sale | 15,000 | 6.15 | 92,265 |
| 2017-03-15 | Park James (PRESIDENT, CEO, COB) | Option Ex | 30,650 | .00 | 0 |
| 2017-03-15 | Roberts Timothy M. (EVP, INTERACTIVE) | Option Ex | 4,550 | .00 | 0 |
| 2017-03-15 | Friedman Eric N. (CTO) | Option Ex | 16,450 | .00 | 0 |
| 2017-03-15 | Scal Edward M. (CHIEF BUSINESS OFFICER) | Option Ex | 7,575 | .00 | 0 |
| 2017-03-15 | Missan Andy (EVP, GC, & SECRETARY) | Option Ex | 4,550 | .00 | 0 |
| 2017-03-15 | Zerella William (CFO) | Option Ex | 9,650 | .00 | 0 |
| 2017-03-07 | Murray Steven Joseph (Director) | Sale | 173,152 | 6.00 | 1,038,912 |
| 2017-03-07 | Missan Andy (EVP, GC, & SECRETARY) | Sale | 50,000 | 5.91 | 295,500 |
| 2017-03-06 | Roberts Timothy M. (EVP, INTERACTIVE) | Sale | 19,385 | 6.02 | 116,697 |
| 2017-03-01 | Scal Edward M. (CHIEF BUSINESS OFFICER) | Sale | 72,000 | 6.27 | 451,439 |
| 2017-02-24 | Roberts Timothy M. (EVP, INTERACTIVE) | Sale | 738,770 | 6.01 | 4,437,790 |
| 2016-12-05 | Black Philip Douglas (10% Owner) | Sale | 920,000 | 8.13 | 7,475,918 |
| 2016-12-05 | Callaghan Jon (Director) | Sale | 920,000 | 8.13 | 7,475,918 |
| 2016-12-02 | Black Philip Douglas (10% Owner) | Sale | 800,000 | 8.23 | 6,584,800 |
| 2016-12-02 | Callaghan Jon (Director) | Sale | 800,000 | 8.23 | 6,584,800 |
| 2016-12-01 | Callaghan Jon (Director) | Sale | 15,000 | 8.51 | 127,635 |
| 2016-11-07 | Black Philip Douglas (10% Owner) | Sale | 50,000 | 8.73 | 436,700 |
| 2016-11-01 | Callaghan Jon (Director) | Sale | 15,000 | 13.07 | 196,005 |
| 2016-10-06 | Missan Andy (EVP, GC, & SECRETARY) | Sale | 10,000 | 14.60 | 145,990 |
| 2016-10-03 | Callaghan Jon (Director) | Sale | 15,000 | 14.84 | 222,630 |
| 2016-09-06 | Missan Andy (EVP, GC, & SECRETARY) | Sale | 15,000 | 15.14 | 227,145 |
| 2016-09-01 | Callaghan Jon (Director) | Sale | 15,000 | 14.91 | 223,680 |
| 2016-08-30 | Murray Steven Joseph (Director) | Sale | 142,042 | 15.07 | 2,141,141 |
| 2016-08-29 | Murray Steven Joseph (Director) | Sale | 9,870 | 15.06 | 148,642 |
| 2016-08-24 | Murray Steven Joseph (Director) | Sale | 547,746 | 15.18 | 8,314,784 |
| 2016-08-23 | Murray Steven Joseph (Director) | Sale | 300,342 | 15.06 | 4,523,150 |
| 2016-08-08 | Missan Andy (EVP, GC, & SECRETARY) | Sale | 15,000 | 15.61 | 234,150 |
| 2016-08-04 | Black Philip Douglas (10% Owner) | Sale | 50,000 | 15.62 | 780,950 |
| 2016-08-04 | Callaghan Jon (Director) | Sale | 15,000 | 15.44 | 231,645 |
| 2016-08-03 | Missan Andy (EVP, GC, & SECRETARY) | Sale | 15,000 | 15.00 | 225,000 |
| 2016-07-06 | Missan Andy (EVP, GC, & SECRETARY) | Sale | 10,000 | 12.35 | 123,510 |
| 2016-06-06 | Missan Andy (EVP, GC, & SECRETARY) | Sale | 10,000 | 14.35 | 143,510 |
| 2016-05-31 | Murray Steven Joseph (Director) | Sale | 250,000 | 14.12 | 3,530,000 |
| 2016-05-27 | Murray Steven Joseph (Director) | Sale | 500,000 | 14.23 | 7,115,000 |
| 2016-05-26 | Murray Steven Joseph (Director) | Sale | 250,000 | 14.24 | 3,560,000 |
| 2016-05-25 | Black Philip Douglas (10% Owner) | Sale | 25,000 | 14.01 | 350,150 |
| 2016-05-16 | Missan Andy (EVP, GC & SECRETARY) | Sale | 2,500 | 13.87 | 34,675 |
| 2016-05-03 | Mendelson Jason A (10% Owner) | Sale | 640,032 | 17.27 | 11,053,352 |
| 2016-05-02 | Roberts Timothy M. (EVP, INTERACTIVE) | Sale | 47,470 | 18.10 | 859,207 |
| 2016-04-18 | Hartmann Hansgregory C. (COO) | Sale | 150,000 | 17.19 | 2,578,200 |
| 2016-04-06 | Missan Andy (EVP, GC, & SECRETARY) | Sale | 15,000 | 15.36 | 230,325 |
| 2016-04-04 | Roberts Timothy M. (EVP, INTERACTIVE) | Sale | 47,470 | 15.00 | 712,239 |
| 2016-03-29 | Mendelson Jason A (10% Owner) | Sale | 1,203,932 | 13.20 | 15,895,514 |
| 2016-03-07 | Murray Steven Joseph (Director) | Sale | 329,341 | 13.15 | 4,330,834 |
| 2016-03-04 | Murray Steven Joseph (Director) | Sale | 670,659 | 13.03 | 8,738,686 |
| 2015-12-09 | Murray Steven Joseph | Sale | 266,938 | 28.13 | 7,508,965 |
| 2015-12-09 | Black Philip Douglas (10% Owner) | Sale | 1,077,957 | 28.13 | 30,322,930 |
| 2015-12-09 | Callaghan Jon (Director) | Sale | 1,077,957 | 28.13 | 30,322,930 |
| 2015-12-09 | Softbank Princeville Investments, L.p. (10% Owner) | Sale | 266,938 | 29.00 | 7,741,202 |
| 2015-12-09 | Mendelson Jason A (10% Owner) | Sale | 1,205,105 | 29.00 | 34,948,045 |
| 2015-11-18 | Park James (PRESIDENT, CEO, COB) | Sale | 2,226,980 | 28.13 | 62,644,947 |
| 2015-11-18 | Murray Steven Joseph | Sale | 936,641 | 28.13 | 26,347,711 |
| 2015-11-18 | Roberts Timothy M. (EVP, INTERACTIVE) | Sale | 227,855 | 28.13 | 6,409,561 |
| 2015-11-18 | Friedman Eric N. (CTO) | Sale | 1,113,490 | 28.13 | 31,322,473 |
| 2015-11-18 | Scal Edward M. (CHIEF BUSINESS OFFICER) | Sale | 707,400 | 28.13 | 19,899,162 |
| 2015-11-18 | Hartmann Hansgregory C. (COO) | Sale | 336,649 | 28.13 | 9,469,936 |
| 2015-11-18 | Missan Andy (EVP, GC, & SECRETARY) | Sale | 88,500 | 28.13 | 2,489,505 |
| 2015-11-18 | Black Philip Douglas (10% Owner) | Sale | 3,782,381 | 28.13 | 106,398,377 |
| 2015-11-18 | Callaghan Jon (Director) | Sale | 3,782,381 | 28.13 | 106,398,377 |
| 2015-11-18 | Softbank Princeville Investments, L.p. | Sale | 936,641 | 28.13 | 26,347,711 |
| 2015-11-18 | Zerella William (CFO) | Sale | 216,000 | 28.13 | 6,076,080 |
| 2015-11-18 | Mendelson Jason A (10% Owner) | Sale | 4,228,523 | 29.00 | 122,627,167 |
| 2015-06-23 | Park James (PRESIDENT, CEO, COB) | Sale | 1,095,817 | 18.80 | 20,601,359 |
| 2015-06-23 | Murray Steven Joseph | Sale | 825,000 | 18.80 | 15,510,000 |
| 2015-06-23 | Friedman Eric N. (CTO) | Sale | 1,095,817 | 18.80 | 20,601,359 |
| 2015-06-23 | Black Philip Douglas | Sale | 3,133,707 | 18.80 | 58,913,691 |
| 2015-06-23 | Callaghan Jon | Sale | 3,133,707 | 18.80 | 58,913,691 |
| 2015-06-23 | Softbank Princeville Investments, L.p. | Sale | 825,000 | 18.80 | 15,510,000 |
| 2015-06-23 | Softtech Vc Iii, L.l.c. | Sale | 150,000 | 18.80 | 2,820,000 |
| 2015-06-23 | Mendelson Jason A (10% Owner) | Sale | 10,545,530 | 18.80 | 198,255,964 |
| 2015-06-23 | Marakovic Nino Nikola | Sale | 1,050,000 | 18.80 | 19,740,000 |
Insider trading activities including stock purchases, stock sales, and option exercises of FIT listed in the above tables cannot be completely guaranteed as to their accuracy. For more insider trading information of Fitbit, Inc. (symbol FIT, CIK number 1447599) see the Securities and Exchange Commission (SEC) website.