Insider trading activities (stock purchases, sales, and option exercises) reported by insiders of Servicenow, Inc. (NOW) since 2015 are shown in Table 1 and Table 2. Table 1 shows the monthly insider trading data of Servicenow, Inc.. (See page 1 of this report.) Table 2 shows the detailed insider transactions. This company's CIK number is 1373715.
Total stock buying since 2015: $4,092,979.
Total stock sales since 2015: $30,665,198,134.
Total stock option exercises since 2015: $98,418,864.
| Insider Buying | Insider Sales | Option Exercises | ||||
|---|---|---|---|---|---|---|
| Year | Shares | Value | Shares | Value | Shares | Value |
| 2025 | 0 | $0 | 42,715 | $40,481,984 | 73,016 | $0 |
| 2024 | 0 | $0 | 119,536 | $101,788,608 | 189,009 | $255,322 |
| 2023 | 0 | $0 | 143,801 | $72,444,906 | 175,208 | $532,287 |
| 2022 | 0 | $0 | 143,739 | $72,313,282 | 169,228 | $67,473 |
| 2021 | 2,861 | $1,987,199 | 289,716 | $167,738,007 | 209,831 | $9,440,031 |
| 2020 | 0 | $0 | 848,799 | $330,153,808 | 596,770 | $24,680,757 |
| 2019 | 3,600 | $1,004,148 | 633,332 | $155,838,711 | 725,233 | $5,005,864 |
| 2018 | 0 | $0 | 1,430,494 | $238,383,535 | 1,320,080 | $23,845,851 |
| 2017 | 11,236 | $1,101,632 | 3,479,002 | $367,124,825 | 2,503,253 | $7,650,725 |
| 2016 | 0 | $0 | 3,318,495 | $247,102,498 | 2,072,431 | $3,879,623 |
| 2015 | 0 | $0 | 6,699,057 | $28,871,827,970 | 3,835,976 | $23,060,931 |
| Trade Date | Insider Name | Trade Type | Shares | Price ($) | Value ($) |
|---|---|---|---|---|---|
| 2015-12-22 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 60,000 | 86.87 | 5,212,080 |
| 2015-12-16 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 65,000 | 86.37 | 5,613,790 |
| 2015-12-15 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 65,000 | 85.51 | 5,557,890 |
| 2015-12-14 | Scarpelli Michael (CHIEF FINANCIAL OFFICER) | Sale | 40,000 | 83.47 | 3,338,920 |
| 2015-12-14 | Scarpelli Michael (CHIEF FINANCIAL OFFICER) | Option Ex | 40,000 | 3.00 | 120,000 |
| 2015-12-14 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 73,600 | 83.26 | 6,128,083 |
| 2015-12-09 | Schneider David (Chief Revenue Officer) | Sale | 10,000 | 86.75 | 867,480 |
| 2015-12-09 | Schneider David (Chief Revenue Officer) | Option Ex | 10,000 | 3.00 | 30,000 |
| 2015-12-03 | Strauss William L | Sale | 20,000 | 90.00 | 1,800,000 |
| 2015-12-03 | Strauss William L | Option Ex | 20,000 | 2.20 | 44,000 |
| 2015-12-01 | Slootman Frank (PRESIDENT & CEO) | Sale | 150,000 | 86.89 | 13,033,050 |
| 2015-12-01 | Slootman Frank (PRESIDENT & CEO) | Option Ex | 150,000 | 2.60 | 390,000 |
| 2015-11-19 | Giancarlo Charles H | Option Ex | 2,260 | .00 | 0 |
| 2015-11-19 | Codd Ronald E F | Sale | 15,000 | 86.23 | 1,293,525 |
| 2015-11-19 | Codd Ronald E F | Option Ex | 15,000 | 23.07 | 346,050 |
| 2015-11-18 | Mcgee Daniel (Chief Operating Officer) | Sale | 68,750 | 85.62 | 5,886,512 |
| 2015-11-18 | Mcgee Daniel (Chief Operating Officer) | Option Ex | 68,750 | 29.42 | 2,022,625 |
| 2015-11-13 | Scarpelli Michael (CHIEF FINANCIAL OFFICER) | Sale | 40,000 | 83.81 | 3,352,559 |
| 2015-11-13 | Scarpelli Michael (CHIEF FINANCIAL OFFICER) | Option Ex | 40,000 | 3.00 | 120,000 |
| 2015-11-13 | Barber Paul V (Director) | Sale | 15,938 | 82.82 | 1,319,985 |
| 2015-11-12 | Barber Paul V (Director) | Sale | 84,062 | 84.74 | 7,123,413 |
| 2015-11-11 | Schneider David (Chief Revenue Officer) | Sale | 20,000 | 83.94 | 1,678,880 |
| 2015-11-11 | Schneider David (Chief Revenue Officer) | Option Ex | 20,000 | 3.00 | 60,000 |
| 2015-11-10 | Mcgee Daniel (Chief Operating Officer) | Sale | 2,777 | 83.73 | 232,518 |
| 2015-11-10 | Schneider David (Chief Revenue Officer) | Sale | 2,969 | 83.69 | 248,475 |
| 2015-11-09 | Mcgee Daniel (Chief Operating Officer) | Sale | 6,266 | 84.89 | 531,825 |
| 2015-11-09 | Schneider David (Chief Revenue Officer) | Sale | 3,281 | 84.77 | 278,143 |
| 2015-11-06 | Mcgee Daniel (Chief Operating Officer) | Option Ex | 6,250 | .00 | 0 |
| 2015-11-06 | Schneider David (Chief Revenue Officer) | Option Ex | 6,250 | .00 | 0 |
| 2015-11-06 | Strauss William L | Sale | 15,000 | 85.18 | 1,277,700 |
| 2015-11-06 | Strauss William L | Option Ex | 15,000 | 2.20 | 33,000 |
| 2015-11-06 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 65,000 | 85.09 | 5,530,655 |
| 2015-11-05 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 65,000 | 83.80 | 5,446,870 |
| 2015-11-04 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 73,600 | 83.37 | 6,136,179 |
| 2015-11-02 | Slootman Frank (PRESIDENT & CEO) | Sale | 150,000 | 81.60 | 12,239,550 |
| 2015-11-02 | Slootman Frank (PRESIDENT & CEO) | Option Ex | 150,000 | 2.60 | 390,000 |
| 2015-10-27 | Schneider David (Chief Revenue Officer) | Sale | 10,000 | 79.55 | 795,470 |
| 2015-10-27 | Schneider David (Chief Revenue Officer) | Option Ex | 10,000 | 3.00 | 30,000 |
| 2015-10-26 | Bostrom Susan L | Sale | 7,681 | 78.49 | 602,904 |
| 2015-10-26 | Bostrom Susan L | Option Ex | 5,574 | 55.36 | 308,576 |
| 2015-10-13 | Scarpelli Michael (CHIEF FINANCIAL OFFICER) | Sale | 40,000 | 75.39 | 3,015,680 |
| 2015-10-13 | Scarpelli Michael (CHIEF FINANCIAL OFFICER) | Option Ex | 40,000 | 3.00 | 120,000 |
| 2015-10-09 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 65,000 | 73.78 | 4,795,505 |
| 2015-10-08 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 65,000 | 73.65 | 4,787,055 |
| 2015-10-07 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 73,600 | 74.28 | 5,466,640 |
| 2015-10-05 | Schneider David (Chief Revenue Officer) | Sale | 10,000 | 74.72 | 747,189 |
| 2015-10-05 | Schneider David (Chief Revenue Officer) | Option Ex | 10,000 | 3.00 | 30,000 |
| 2015-10-01 | Slootman Frank (PRESIDENT & CEO) | Sale | 125,000 | 69.28 | 8,660,125 |
| 2015-10-01 | Slootman Frank (PRESIDENT & CEO) | Option Ex | 125,000 | 2.60 | 325,000 |
| 2015-09-16 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 65,000 | 74.15 | 4,819,555 |
| 2015-09-15 | Schneider David (Chief Revenue Officer) | Sale | 10,000 | 73.62 | 736,230 |
| 2015-09-15 | Schneider David (Chief Revenue Officer) | Option Ex | 10,000 | 3.00 | 30,000 |
| 2015-09-15 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 65,000 | 73.91 | 4,804,085 |
| 2015-09-14 | Scarpelli Michael (CHIEF FINANCIAL OFFICER) | Sale | 40,000 | 73.18 | 2,927,080 |
| 2015-09-14 | Scarpelli Michael (CHIEF FINANCIAL OFFICER) | Option Ex | 40,000 | 3.00 | 120,000 |
| 2015-09-14 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 73,600 | 73.13 | 5,382,515 |
| 2015-09-10 | Schneider David (Chief Revenue Officer) | Sale | 10,000 | 72.64 | 726,400 |
| 2015-09-10 | Schneider David (Chief Revenue Officer) | Option Ex | 10,000 | 3.00 | 30,000 |
| 2015-09-03 | Slootman Frank (PRESIDENT & CEO) | Sale | 75,175 | 71.16 | 5,349,302 |
| 2015-09-03 | Slootman Frank (PRESIDENT & CEO) | Option Ex | 75,175 | 2.60 | 195,455 |
| 2015-09-02 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 60,000 | 69.25 | 4,154,700 |
| 2015-09-01 | Mcgee Daniel (Chief Operating Officer) | Sale | 25,000 | 69.89 | 1,747,375 |
| 2015-09-01 | Mcgee Daniel (Chief Operating Officer) | Option Ex | 25,000 | 3.00 | 75,000 |
| 2015-09-01 | Slootman Frank (PRESIDENT & CEO) | Sale | 74,825 | 70.27 | 5,257,578 |
| 2015-09-01 | Slootman Frank (PRESIDENT & CEO) | Option Ex | 74,825 | 2.60 | 194,545 |
| 2015-08-25 | Codd Ronald E F | Sale | 15,000 | 70.96 | 1,064,340 |
| 2015-08-25 | Codd Ronald E F | Option Ex | 15,000 | 23.07 | 346,050 |
| 2015-08-20 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 65,000 | 72.68 | 4,724,265 |
| 2015-08-19 | Schneider David (Chief Revenue Officer) | Sale | 10,000 | 75.73 | 757,270 |
| 2015-08-19 | Schneider David (Chief Revenue Officer) | Option Ex | 10,000 | 3.00 | 30,000 |
| 2015-08-19 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 65,000 | 75.78 | 4,926,025 |
| 2015-08-18 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 70,000 | 76.62 | 5,363,540 |
| 2015-08-17 | Schneider David (Chief Revenue Officer) | Sale | 17,465 | 76.84 | 1,341,975 |
| 2015-08-17 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 3,600 | 76.71 | 276,163 |
| 2015-08-13 | Schneider David (Chief Revenue Officer) | Sale | 10,500 | 76.08 | 798,840 |
| 2015-08-13 | Schneider David (Chief Revenue Officer) | Option Ex | 10,500 | 3.00 | 31,500 |
| 2015-08-13 | Scarpelli Michael (CHIEF FINANCIAL OFFICER) | Sale | 40,000 | 76.10 | 3,043,960 |
| 2015-08-13 | Scarpelli Michael (CHIEF FINANCIAL OFFICER) | Option Ex | 40,000 | 3.00 | 120,000 |
| 2015-08-11 | Schneider David (Chief Revenue Officer) | Sale | 2,984 | 76.38 | 227,923 |
| 2015-08-10 | Mcgee Daniel (Chief Operating Officer) | Sale | 3,457 | 76.87 | 265,732 |
| 2015-08-10 | Schneider David (Chief Revenue Officer) | Sale | 3,266 | 76.87 | 251,050 |
| 2015-08-07 | Mcgee Daniel (Chief Operating Officer) | Option Ex | 6,250 | .00 | 0 |
| 2015-08-07 | Schneider David (Chief Revenue Officer) | Option Ex | 6,250 | .00 | 0 |
| 2015-08-06 | Barber Paul V (Director) | Sale | 28,635 | 77.06 | 2,206,469 |
| 2015-08-06 | Leone Douglas M | Sale | 157,030 | 77.92 | 12,236,248 |
| 2015-08-06 | Leone Douglas M | Option Ex | 157,030 | 36.87 | 5,790,167 |
| 2015-08-05 | Barber Paul V (Director) | Sale | 131,526 | 78.77 | 10,360,039 |
| 2015-08-05 | Barber Paul V (Director) | Option Ex | 157,030 | 36.87 | 5,790,167 |
| 2015-08-04 | Leone Douglas M | Sale | 337,606 | 78.18 | 26,394,712 |
| 2015-08-03 | Mcgee Daniel (Chief Operating Officer) | Sale | 25,000 | 79.47 | 1,986,775 |
| 2015-08-03 | Mcgee Daniel (Chief Operating Officer) | Option Ex | 25,000 | 3.00 | 75,000 |
| 2015-08-03 | Slootman Frank (PRESIDENT & CEO) | Sale | 150,000 | 79.78 | 11,967,450 |
| 2015-08-03 | Slootman Frank (PRESIDENT & CEO) | Option Ex | 150,000 | 2.60 | 390,000 |
| 2015-07-31 | Miller Jeffrey A | Sale | 20,000 | 80.31 | 1,606,240 |
| 2015-07-29 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 65,000 | 77.02 | 5,006,430 |
| 2015-07-28 | Schneider David (Chief Revenue Officer) | Sale | 10,000 | 77.69 | 776,880 |
| 2015-07-28 | Schneider David (Chief Revenue Officer) | Option Ex | 10,000 | 3.00 | 30,000 |
| 2015-07-28 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 65,000 | 77.61 | 5,044,715 |
| 2015-07-27 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 73,600 | 77.43 | 5,698,700 |
| 2015-07-13 | Schneider David (Chief Revenue Officer) | Sale | 11,000 | 76.81 | 844,855 |
| 2015-07-13 | Schneider David (Chief Revenue Officer) | Option Ex | 11,000 | 3.00 | 33,000 |
| 2015-07-13 | Scarpelli Michael (CHIEF FINANCIAL OFFICER) | Sale | 40,000 | 76.79 | 3,071,560 |
| 2015-07-13 | Scarpelli Michael (CHIEF FINANCIAL OFFICER) | Option Ex | 40,000 | 3.00 | 120,000 |
| 2015-07-01 | Mcgee Daniel (Chief Operating Officer) | Sale | 25,000 | 74.57 | 1,864,249 |
| 2015-07-01 | Mcgee Daniel (Chief Operating Officer) | Option Ex | 25,000 | 3.00 | 75,000 |
| 2015-07-01 | Slootman Frank (PRESIDENT & CEO) | Sale | 150,000 | 74.31 | 11,146,650 |
| 2015-07-01 | Slootman Frank (PRESIDENT & CEO) | Option Ex | 150,000 | 2.60 | 390,000 |
| 2015-06-24 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 60,000 | 79.02 | 4,741,320 |
| 2015-06-19 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 65,000 | 80.84 | 5,254,925 |
| 2015-06-18 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 65,000 | 80.28 | 5,218,525 |
| 2015-06-17 | Strauss William L | Sale | 10,000 | 80.05 | 800,540 |
| 2015-06-17 | Strauss William L | Option Ex | 10,000 | 2.20 | 22,000 |
| 2015-06-17 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 73,600 | 80.37 | 5,915,305 |
| 2015-06-15 | Scarpelli Michael (CHIEF FINANCIAL OFFICER) | Sale | 40,000 | 77.38 | 3,095,040 |
| 2015-06-15 | Scarpelli Michael (CHIEF FINANCIAL OFFICER) | Option Ex | 40,000 | 3.00 | 120,000 |
| 2015-06-11 | Schneider David (Chief Revenue Officer) | Sale | 21,000 | 78.03 | 1,638,567 |
| 2015-06-11 | Schneider David (Chief Revenue Officer) | Option Ex | 21,000 | 3.00 | 63,000 |
| 2015-06-11 | Barber Paul V (Director) | Option Ex | 3,131 | .00 | 0 |
| 2015-06-10 | Sands Anita M | Option Ex | 2,107 | .00 | 0 |
| 2015-06-10 | Giancarlo Charles H | Option Ex | 3,131 | .00 | 0 |
| 2015-06-10 | Strauss William L | Option Ex | 3,131 | .00 | 0 |
| 2015-06-10 | Miller Jeffrey A | Option Ex | 3,131 | .00 | 0 |
| 2015-06-10 | Codd Ronald E F | Option Ex | 3,131 | .00 | 0 |
| 2015-06-10 | Leone Douglas M | Option Ex | 3,131 | .00 | 0 |
| 2015-06-10 | Bostrom Susan L | Option Ex | 2,107 | .00 | 0 |
| 2015-06-01 | Mcgee Daniel (Chief Operating Officer) | Sale | 25,000 | 76.00 | 1,899,899 |
| 2015-06-01 | Mcgee Daniel (Chief Operating Officer) | Option Ex | 25,000 | 3.00 | 75,000 |
| 2015-06-01 | Slootman Frank (PRESIDENT & CEO) | Sale | 150,000 | 75.88 | 11,381,250 |
| 2015-06-01 | Slootman Frank (PRESIDENT & CEO) | Option Ex | 150,000 | 2.60 | 390,000 |
| 2015-05-28 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 65,000 | 78.54 | 5,104,970 |
| 2015-05-27 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 65,000 | 77.35 | 5,027,815 |
| 2015-05-26 | Schneider David (Chief Revenue Officer) | Sale | 9,000 | 77.93 | 701,343 |
| 2015-05-26 | Schneider David (Chief Revenue Officer) | Option Ex | 9,000 | 3.00 | 27,000 |
| 2015-05-26 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 73,600 | 77.89 | 5,732,409 |
| 2015-05-14 | Scarpelli Michael (CHIEF FINANCIAL OFFICER) | Sale | 40,000 | 74.50 | 2,980,040 |
| 2015-05-14 | Scarpelli Michael (CHIEF FINANCIAL OFFICER) | Option Ex | 40,000 | 3.00 | 120,000 |
| 2015-05-12 | Schneider David (Chief Revenue Officer) | Sale | 11,000 | 73.67 | 810,359 |
| 2015-05-12 | Schneider David (Chief Revenue Officer) | Option Ex | 11,000 | 3.00 | 33,000 |
| 2015-05-08 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 127,230 | 75.32 | 9,583,345 |
| 2015-05-07 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Option Ex | 250,000 | .00 | 0 |
| 2015-05-05 | Schneider David (Chief Revenue Officer) | Sale | 11,000 | 72.36 | 796,004 |
| 2015-05-05 | Schneider David (Chief Revenue Officer) | Option Ex | 11,000 | 3.00 | 33,000 |
| 2015-05-01 | Mcgee Daniel (Chief Operating Officer) | Sale | 25,000 | 74.72 | 1,868,124 |
| 2015-05-01 | Mcgee Daniel (Chief Operating Officer) | Option Ex | 25,000 | 3.00 | 75,000 |
| 2015-05-01 | Slootman Frank (PRESIDENT & CEO) | Sale | 150,000 | 74.42 | 11,163,000 |
| 2015-05-01 | Slootman Frank (PRESIDENT & CEO) | Option Ex | 150,000 | 2.60 | 390,000 |
| 2015-04-24 | Schneider David (Chief Revenue Officer) | Sale | 14,000 | 76.89 | 1,076,432 |
| 2015-04-24 | Schneider David (Chief Revenue Officer) | Option Ex | 14,000 | 3.00 | 42,000 |
| 2015-04-17 | Scarpelli Michael (CHIEF FINANCIAL OFFICER) | Option Ex | 33,332 | 3.00 | 99,996 |
| 2015-04-17 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 65,000 | 72.77 | 4,730,245 |
| 2015-04-16 | Schneider David (Chief Revenue Officer) | Sale | 6,917 | 82.50 | 570,652 |
| 2015-04-16 | Schneider David (Chief Revenue Officer) | Option Ex | 6,917 | 3.00 | 20,751 |
| 2015-04-16 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 65,000 | 81.74 | 5,313,295 |
| 2015-04-15 | Scarpelli Michael (CHIEF FINANCIAL OFFICER) | Sale | 40,000 | 82.07 | 3,282,640 |
| 2015-04-15 | Scarpelli Michael (CHIEF FINANCIAL OFFICER) | Option Ex | 40,000 | 3.00 | 120,000 |
| 2015-04-15 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 73,600 | 80.58 | 5,930,393 |
| 2015-04-13 | Schneider David (Chief Revenue Officer) | Sale | 12,083 | 82.16 | 992,715 |
| 2015-04-13 | Schneider David (Chief Revenue Officer) | Option Ex | 12,083 | 3.00 | 36,249 |
| 2015-04-07 | Schneider David (Chief Revenue Officer) | Sale | 8,000 | 79.35 | 634,768 |
| 2015-04-07 | Schneider David (Chief Revenue Officer) | Option Ex | 8,000 | 3.00 | 24,000 |
| 2015-04-01 | Mcgee Daniel (Chief Operating Officer) | Sale | 25,000 | 78.22 | 1,955,575 |
| 2015-04-01 | Mcgee Daniel (Chief Operating Officer) | Option Ex | 25,000 | 3.00 | 75,000 |
| 2015-04-01 | Slootman Frank (PRESIDENT & CEO) | Sale | 150,000 | 189,115.89 | 28,367,383,200 |
| 2015-04-01 | Slootman Frank (PRESIDENT & CEO) | Option Ex | 150,000 | 2.60 | 390,000 |
| 2015-03-25 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 60,000 | 78.04 | 4,682,160 |
| 2015-03-19 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 65,000 | 80.71 | 5,245,890 |
| 2015-03-18 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 65,000 | 80.09 | 5,205,915 |
| 2015-03-17 | Mcgee Daniel (Chief Operating Officer) | Sale | 20,000 | 80.00 | 1,600,000 |
| 2015-03-17 | Mcgee Daniel (Chief Operating Officer) | Option Ex | 20,000 | 3.00 | 60,000 |
| 2015-03-17 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 73,600 | 79.72 | 5,867,539 |
| 2015-03-13 | Scarpelli Michael (CHIEF FINANCIAL OFFICER) | Sale | 40,000 | 76.83 | 3,073,200 |
| 2015-03-13 | Scarpelli Michael (CHIEF FINANCIAL OFFICER) | Option Ex | 40,000 | 3.00 | 120,000 |
| 2015-03-10 | Schneider David (Chief Revenue Officer) | Sale | 24,000 | 73.42 | 1,762,056 |
| 2015-03-10 | Schneider David (Chief Revenue Officer) | Option Ex | 24,000 | 3.00 | 72,000 |
| 2015-03-02 | Mcgee Daniel (Chief Operating Officer) | Sale | 25,000 | 76.13 | 1,903,350 |
| 2015-03-02 | Mcgee Daniel (Chief Operating Officer) | Option Ex | 25,000 | 3.00 | 75,000 |
| 2015-03-02 | Slootman Frank (PRESIDENT & CEO) | Sale | 150,000 | 76.12 | 11,418,000 |
| 2015-03-02 | Slootman Frank (PRESIDENT & CEO) | Option Ex | 150,000 | 2.60 | 390,000 |
| 2015-02-26 | Mcgee Daniel (Chief Operating Officer) | Sale | 25,000 | 80.00 | 2,000,000 |
| 2015-02-26 | Mcgee Daniel (Chief Operating Officer) | Option Ex | 25,000 | 3.00 | 75,000 |
| 2015-02-25 | Mcgee Daniel (Chief Operating Officer) | Sale | 11,642 | 78.83 | 917,727 |
| 2015-02-23 | Schneider David (Chief Revenue Officer) | Sale | 15,000 | 78.75 | 1,181,235 |
| 2015-02-23 | Schneider David (Chief Revenue Officer) | Option Ex | 15,000 | 29.42 | 441,300 |
| 2015-02-20 | Schneider David (Chief Revenue Officer) | Sale | 10,000 | 78.58 | 785,780 |
| 2015-02-20 | Schneider David (Chief Revenue Officer) | Option Ex | 10,000 | 3.00 | 30,000 |
| 2015-02-18 | Schneider David (Chief Revenue Officer) | Sale | 23,500 | 77.12 | 1,812,343 |
| 2015-02-18 | Schneider David (Chief Revenue Officer) | Option Ex | 23,500 | 3.00 | 70,500 |
| 2015-02-13 | Scarpelli Michael (CHIEF FINANCIAL OFFICER) | Sale | 40,000 | 76.53 | 3,061,400 |
| 2015-02-13 | Scarpelli Michael (CHIEF FINANCIAL OFFICER) | Option Ex | 40,000 | 3.00 | 120,000 |
| 2015-02-12 | Strauss William L | Sale | 31,700 | 75.31 | 2,387,327 |
| 2015-02-12 | Strauss William L | Option Ex | 31,700 | 2.20 | 69,740 |
| 2015-02-11 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 65,000 | 73.50 | 4,777,240 |
| 2015-02-10 | Mcgee Daniel (Chief Operating Officer) | Sale | 13,358 | 73.25 | 978,473 |
| 2015-02-10 | Schneider David (Chief Revenue Officer) | Sale | 20,035 | 73.25 | 1,467,563 |
| 2015-02-10 | Scarpelli Michael (CHIEF FINANCIAL OFFICER) | Sale | 20,035 | 73.25 | 1,467,563 |
| 2015-02-10 | Slootman Frank (PRESIDENT & CEO) | Sale | 40,071 | 73.25 | 2,935,200 |
| 2015-02-10 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 65,000 | 73.12 | 4,752,605 |
| 2015-02-09 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 73,600 | 73.65 | 5,420,713 |
| 2015-02-06 | Mcgee Daniel (Chief Operating Officer) | Option Ex | 25,000 | .00 | 0 |
| 2015-02-06 | Schneider David (Chief Revenue Officer) | Option Ex | 37,500 | .00 | 0 |
| 2015-02-06 | Scarpelli Michael (CHIEF FINANCIAL OFFICER) | Option Ex | 37,500 | .00 | 0 |
| 2015-02-06 | Slootman Frank (PRESIDENT & CEO) | Option Ex | 75,000 | .00 | 0 |
| 2015-02-06 | Strauss William L | Sale | 8,300 | 75.02 | 622,632 |
| 2015-02-06 | Strauss William L | Option Ex | 8,300 | 2.20 | 18,260 |
| 2015-02-02 | Mcgee Daniel (Chief Operating Officer) | Sale | 25,000 | 71.83 | 1,795,799 |
| 2015-02-02 | Mcgee Daniel (Chief Operating Officer) | Option Ex | 25,000 | 3.00 | 75,000 |
| 2015-02-02 | Slootman Frank (PRESIDENT & CEO) | Sale | 150,000 | 71.68 | 10,751,550 |
| 2015-02-02 | Slootman Frank (PRESIDENT & CEO) | Option Ex | 150,000 | 2.60 | 390,000 |
| 2015-01-29 | Schneider David (Chief Revenue Officer) | Sale | 25,000 | 73.20 | 1,830,000 |
| 2015-01-29 | Schneider David (Chief Revenue Officer) | Option Ex | 25,000 | 3.00 | 75,000 |
| 2015-01-22 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 50,000 | 65.69 | 3,284,400 |
| 2015-01-21 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 50,000 | 65.80 | 3,289,900 |
| 2015-01-20 | Luddy Frederic B (CHIEF PRODUCT OFFICER) | Sale | 51,600 | 64.00 | 3,302,245 |
| 2015-01-15 | Mcgee Daniel (Chief Operating Officer) | Sale | 10,000 | 65.05 | 650,520 |
| 2015-01-15 | Mcgee Daniel (Chief Operating Officer) | Option Ex | 10,000 | 3.00 | 30,000 |
| 2015-01-13 | Scarpelli Michael (CHIEF FINANCIAL OFFICER) | Sale | 40,000 | 67.97 | 2,718,880 |
| 2015-01-13 | Scarpelli Michael (CHIEF FINANCIAL OFFICER) | Option Ex | 40,000 | 3.00 | 120,000 |
| 2015-01-12 | Schneider David (Chief Revenue Officer) | Sale | 17,000 | 67.31 | 1,144,304 |
| 2015-01-12 | Schneider David (Chief Revenue Officer) | Option Ex | 17,000 | 3.00 | 51,000 |
| 2015-01-07 | Schneider David (Chief Revenue Officer) | Sale | 15,000 | 66.43 | 996,480 |
| 2015-01-07 | Schneider David (Chief Revenue Officer) | Option Ex | 15,000 | 3.00 | 45,000 |
| 2015-01-06 | Slootman Frank (PRESIDENT & CEO) | Sale | 13,700 | 66.65 | 913,132 |
| 2015-01-06 | Slootman Frank (PRESIDENT & CEO) | Option Ex | 13,700 | 2.60 | 35,620 |
| 2015-01-05 | Slootman Frank (PRESIDENT & CEO) | Sale | 46,300 | 67.32 | 3,116,915 |
| 2015-01-05 | Slootman Frank (PRESIDENT & CEO) | Option Ex | 46,300 | 2.60 | 120,380 |
| 2015-01-02 | Mcgee Daniel (Chief Operating Officer) | Sale | 10,000 | 67.57 | 675,729 |
| 2015-01-02 | Mcgee Daniel (Chief Operating Officer) | Option Ex | 10,000 | 3.00 | 30,000 |
| 2015-01-02 | Slootman Frank (PRESIDENT & CEO) | Sale | 60,000 | 67.59 | 4,055,580 |
| 2015-01-02 | Slootman Frank (PRESIDENT & CEO) | Option Ex | 60,000 | 2.60 | 156,000 |
Insider trading activities including stock purchases, stock sales, and option exercises of NOW listed in the above tables cannot be completely guaranteed as to their accuracy. For more insider trading information of Servicenow, Inc. (symbol NOW, CIK number 1373715) see the Securities and Exchange Commission (SEC) website.