Insider Trading activities at Sally Beauty Holdings, Inc. (SBH)

Insider trading activities (stock purchases, sales, and option exercises) reported by insiders of Sally Beauty Holdings, Inc. (SBH) since 2015 are shown in Table 1 and Table 2. Table 1 shows the monthly insider trading data of Sally Beauty Holdings, Inc.. Table 2 shows the detailed insider transactions. This company's CIK number is 1368458.

Total stock buying since 2015: $5,971,817.
Total stock sales since 2015: $15,376,897.
Total stock option exercises since 2015: $6,440,647.


34 insiders reported insider trading activities at Sally Beauty Holdings, Inc. (SBH):
Insider trading activities of Flur Dorlisa K
Insider trading activities of Rabin Edward W
Insider trading activities of Winterhalter Gary
Insider trading activities of Mulder Susan R
Insider trading activities of Henrich John M
Insider trading activities of Golliher John R
Insider trading activities of Molloy Lawrence
Insider trading activities of Perelman Debra Golding
Insider trading activities of Cox Erin Nealy
Insider trading activities of Mcmaster Robert R
Insider trading activities of Mcintosh Kim
Insider trading activities of Sherman Scott C
Insider trading activities of Heasley Linda
Insider trading activities of Paulonis Denise
Insider trading activities of Alt Aaron E
Insider trading activities of Kohn Pamela K
Insider trading activities of Edwards Mary Beth Beth
Insider trading activities of Ferguson Diana Sue
Insider trading activities of Baer Timothy R
Insider trading activities of Spinks Mark Gregory
Insider trading activities of Platz Marlo Michelle Cormier
Insider trading activities of Flaherty Mark J
Insider trading activities of Eisenberg Marshall E
Insider trading activities of Magnacca Joseph C
Insider trading activities of Mooney P. Kelly
Insider trading activities of Bishop Rachel Rothe
Insider trading activities of Gibbs David W
Insider trading activities of Haltom Matthew Olen
Insider trading activities of Goss John Howard Jr
Insider trading activities of Minton Janna
Insider trading activities of Brickman Christian A.
Insider trading activities of Miller John A
Insider trading activities of Conroy James Grant
Insider trading activities of Boyer Jeffrey N

Table 1. Yearly summary of insider stock purchases, sales, and option exercises at Sally Beauty Holdings, Inc. (SBH).
Insider Buying Insider Sales Option Exercises
Year Shares Value Shares Value Shares Value
2025 9,300 $113,890 0 $0 74,256 $0
2024 0 $0 10,000 $129,550 106,696 $0
2023 4,000 $45,160 35,456 $609,134 621,193 $322,295
2022 0 $0 21,489 $381,644 841,101 $268,762
2021 20,000 $334,450 30,725 $682,891 175,687 $294,374
2020 91,250 $1,066,738 4,580 $48,035 69,960 $16,763
2019 96,200 $1,314,783 25,000 $462,399 68,455 $284,750
2018 49,900 $731,788 14,638 $304,977 30,524 $0
2017 103,250 $1,858,008 14,310 $318,645 26,237 $128,137
2016 0 $0 148,786 $4,492,801 102,602 $1,826,377
2015 20,000 $507,000 286,695 $7,946,821 209,648 $3,299,189

Table 2. Monthly summary of insider trading at Sally Beauty Holdings, Inc. (SBH).
Trading Period Insider Buying Insider Sales Option Exercises
year-month Shares Value Shares Value Shares Value
2025-08 9,300 $113,890 0 $0 0 $0
2025-01 0 $0 0 $0 74,256 $0
2024-11 0 $0 0 $0 78,414 $0
2024-10 0 $0 0 $0 28,282 $0
2024-02 0 $0 10,000 $129,550 0 $0
2023-12 4,000 $45,160 0 $0 0 $0
2023-11 0 $0 0 $0 264,318 $0
2023-10 0 $0 0 $0 28,281 $0
2023-02 0 $0 35,456 $609,134 35,456 $322,295
2023-01 0 $0 0 $0 293,138 $0
2022-11 0 $0 0 $0 705,264 $0
2022-03 0 $0 21,489 $381,644 21,489 $268,762
2022-01 0 $0 0 $0 114,348 $0
2021-12 0 $0 5,401 $113,421 0 $0
2021-11 0 $0 10,000 $205,740 103,899 $0
2021-09 0 $0 0 $0 56,464 $0
2021-08 10,000 $189,200 0 $0 0 $0
2021-05 0 $0 15,324 $363,730 15,324 $294,374
2021-02 10,000 $145,250 0 $0 0 $0
2020-11 19,350 $211,222 0 $0 57,557 $0
2020-09 0 $0 0 $0 1,929 $16,763
2020-08 28,000 $333,277 0 $0 0 $0
2020-06 500 $7,907 0 $0 0 $0
2020-05 12,000 $120,754 4,580 $48,035 0 $0

Table 3. Detailed insider trading at Sally Beauty Holdings, Inc. (SBH)
  Trade Date   Insider Name Trade Type     Shares       Price ($)   Value ($)
2025-08-13 Perelman Debra Golding Buy 2,300 13.48 31,010
2025-08-08 Paulonis Denise (President & CEO) Buy 4,500 11.74 52,830
2025-08-07 Ferguson Diana Sue Buy 2,500 12.02 30,050
2025-01-24 Conroy James Grant Option Ex 12,376 .00 0
2025-01-24 Bishop Rachel Rothe Option Ex 15,470 .00 0
2025-01-24 Molloy Lawrence Option Ex 15,470 .00 0
2025-01-24 Flur Dorlisa K Option Ex 15,470 .00 0
2025-01-24 Boyer Jeffrey N Option Ex 15,470 .00 0
2024-11-15 Edwards Mary Beth Beth (See remarks) Option Ex 33,391 .00 0
2024-11-15 Spinks Mark Gregory (See remarks) Option Ex 45,023 .00 0
2024-10-01 Paulonis Denise (President & CEO) Option Ex 28,282 .00 0
2024-02-22 Sherman Scott C (See Remarks) Sale 10,000 12.96 129,550
2023-12-12 Paulonis Denise (President & CEO) Buy 4,000 11.29 45,160
2023-11-23 Edwards Mary Beth Beth (See Remarks) Option Ex 234 .00 0
2023-11-23 Goss John Howard Jr (SVP & President Sally Beauty) Option Ex 1,588 .00 0
2023-11-23 Platz Marlo Michelle Cormier (SVP, CFO) Option Ex 1,634 .00 0
2023-11-15 Mcintosh Kim (GVP, CONTROLLER & CAO) Option Ex 12,989 .00 0
2023-11-15 Edwards Mary Beth Beth (See Remarks) Option Ex 18,827 .00 0
2023-11-15 Goss John Howard Jr (SVP & President Sally Beauty) Option Ex 22,512 .00 0
2023-11-15 Henrich John M (SVP, Gen Counsel & Secretary) Option Ex 21,582 .00 0
2023-11-15 Sherman Scott C (SVP & CHRO) Option Ex 21,582 .00 0
2023-11-15 Paulonis Denise (President & CEO) Option Ex 106,461 .00 0
2023-11-15 Spinks Mark Gregory (See Remarks) Option Ex 27,907 .00 0
2023-11-15 Platz Marlo Michelle Cormier (SVP, CFO) Option Ex 29,002 .00 0
2023-10-01 Paulonis Denise (President & CEO) Option Ex 28,281 .00 0
2023-02-16 Spinks Mark Gregory (See Remarks) Sale 35,456 17.18 609,134
2023-02-16 Spinks Mark Gregory (See Remarks) Option Ex 35,456 9.09 322,295
2023-01-26 Rabin Edward W (Director) Option Ex 75,997 .00 0
2023-01-26 Mcmaster Robert R (Director) Option Ex 64,865 .00 0
2023-01-26 Miller John A (Director) Option Ex 48,479 .00 0
2023-01-26 Eisenberg Marshall E (Director) Option Ex 103,797 .00 0
2022-11-23 Edwards Mary Beth Beth (SVP, CIO & CTO) Option Ex 233 .00 0
2022-11-23 Goss John Howard Jr (SVP & President, Sally Beauty) Option Ex 1,587 .00 0
2022-11-23 Platz Marlo Michelle Cormier (SVP, CFO) Option Ex 1,634 .00 0
2022-11-15 Mcintosh Kim (GVP, CONTROLLER & CAO) Option Ex 5,745 .00 0
2022-11-15 Edwards Mary Beth Beth (SVP, CIO & CTO) Option Ex 25,257 .00 0
2022-11-15 Goss John Howard Jr (SVP & President, Sally Beauty) Option Ex 26,679 .00 0
2022-11-15 Henrich John M (SVP, Gen Counsel & Secretary) Option Ex 30,702 .00 0
2022-11-15 Sherman Scott C (SVP & CHRO) Option Ex 30,702 .00 0
2022-11-15 Paulonis Denise (President & CEO) Option Ex 122,124 .00 0
2022-11-15 Spinks Mark Gregory (See Remarks) Option Ex 39,024 .00 0
2022-11-15 Platz Marlo Michelle Cormier (SVP, CFO) Option Ex 35,691 .00 0
2022-11-15 Flur Dorlisa K (Director) Option Ex 24,135 .00 0
2022-11-15 Rabin Edward W (Director) Option Ex 24,135 .00 0
2022-11-15 Mcmaster Robert R (Director) Option Ex 32,757 .00 0
2022-11-15 Miller John A (Director) Option Ex 24,135 .00 0
2022-03-02 Goss John Howard Jr (SVP & President, Sally Beauty) Sale 21,489 17.76 381,644
2022-03-02 Goss John Howard Jr (SVP & President, Sally Beauty) Option Ex 21,489 12.51 268,762
2022-01-28 Mulder Susan R (Director) Option Ex 30,993 .00 0
2022-01-28 Baer Timothy R (Director) Option Ex 21,459 .00 0
2022-01-04 Mcmaster Robert R (Director) Option Ex 40,994 .00 0
2021-12-09 Mulder Susan R (Director) Sale 2,901 21.00 60,921
2021-12-07 Mulder Susan R (Director) Sale 2,500 21.00 52,500
2021-11-26 Mulder Susan R (Director) Sale 5,000 20.14 100,700
2021-11-23 Edwards Mary Beth Beth (SVP, CIO & CTO) Option Ex 233 .00 0
2021-11-23 Goss John Howard Jr (SVP & President, Sally Beauty) Option Ex 1,587 .00 0
2021-11-23 Platz Marlo Michelle Cormier (SVP, CFO) Option Ex 1,634 .00 0
2021-11-18 Mulder Susan R (Director) Sale 5,000 21.01 105,040
2021-11-15 Edwards Mary Beth Beth (SVP, CIO & CTO) Option Ex 3,630 .00 0
2021-11-15 Goss John Howard Jr (SVP & President, Sally Beauty) Option Ex 3,146 .00 0
2021-11-15 Henrich John M (SVP, Gen Counsel & Secretary) Option Ex 5,445 .00 0
2021-11-15 Sherman Scott C (SVP & CHRO) Option Ex 5,445 .00 0
2021-11-15 Heasley Linda (Director) Option Ex 15,401 .00 0
2021-11-15 Paulonis Denise (President & CEO) Option Ex 15,401 .00 0
2021-11-15 Kohn Pamela K (See Remarks) Option Ex 9,680 .00 0
2021-11-15 Spinks Mark Gregory (See Remarks) Option Ex 7,260 .00 0
2021-11-15 Mulder Susan R (Director) Option Ex 15,401 .00 0
2021-11-15 Platz Marlo Michelle Cormier (SVP, CFO) Option Ex 4,235 .00 0
2021-11-15 Miller John A (Director) Option Ex 15,401 .00 0
2021-09-30 Brickman Christian A. (President & CEO) Option Ex 56,464 .00 0
2021-08-02 Brickman Christian A. (President & CEO) Buy 10,000 18.92 189,200
2021-05-11 Spinks Mark Gregory (President-Beauty Systems Group) Sale 15,324 23.74 363,730
2021-05-11 Spinks Mark Gregory (President-Beauty Systems Group) Option Ex 15,324 19.21 294,374
2021-02-08 Brickman Christian A. (President & CEO) Buy 10,000 14.53 145,250
2020-11-18 Rabin Edward W (Director) Buy 4,000 10.73 42,936
2020-11-17 Brickman Christian A. (President & CEO) Buy 11,350 10.94 124,146
2020-11-17 Rabin Edward W (Director) Buy 4,000 11.04 44,140
2020-11-15 Mooney P. Kelly (Director) Option Ex 8,408 .00 0
2020-11-15 Heasley Linda (Director) Option Ex 8,408 .00 0
2020-11-15 Paulonis Denise (Director) Option Ex 8,408 .00 0
2020-11-15 Flur Dorlisa K (Director) Option Ex 6,133 .00 0
2020-11-15 Baer Timothy R (Director) Option Ex 75 .00 0
2020-11-15 Rabin Edward W (Director) Option Ex 6,306 .00 0
2020-11-15 Mcmaster Robert R (Director) Option Ex 11,411 .00 0
2020-11-15 Miller John A (Director) Option Ex 8,408 .00 0
2020-09-30 Heasley Linda (Director) Option Ex 1,929 8.69 16,763
2020-08-18 Brickman Christian A. (President & CEO) Buy 10,000 12.19 121,860
2020-08-04 Rabin Edward W (Director) Buy 4,000 12.12 48,460
2020-08-03 Brickman Christian A. (President & CEO) Buy 10,000 11.67 116,660
2020-08-03 Baer Timothy R (Director) Buy 1,500 11.57 17,350
2020-08-03 Rabin Edward W (Director) Buy 2,500 11.58 28,947
2020-06-05 Heasley Linda (Director) Buy 500 15.81 7,907
2020-05-15 Rabin Edward W (Director) Buy 4,500 9.67 43,533
2020-05-12 Flur Dorlisa K (Director) Buy 500 10.18 5,090
2020-05-11 Rabin Edward W (Director) Buy 3,500 10.21 35,728
2020-05-08 Mulder Susan R (Director) Sale 4,580 10.49 48,035
2020-05-08 Rabin Edward W (Director) Buy 3,500 10.40 36,403
2020-03-06 Alt Aaron E (SVP, CFO & President-SBS) Buy 2,000 11.87 23,748
2020-03-06 Rabin Edward W (Director) Buy 3,250 12.43 40,394
2020-03-05 Rabin Edward W (Director) Buy 5,000 12.25 61,260
2020-03-02 Mcmaster Robert R (Director) Buy 4,500 12.06 54,256
2020-02-24 Brickman Christian A. (President & CEO) Buy 7,650 12.38 94,676
2020-02-11 Rabin Edward W (Director) Buy 3,500 13.27 46,452
2020-02-10 Rabin Edward W (Director) Buy 5,500 13.23 72,792
2020-01-15 Mcmaster Robert R (Director) Option Ex 10,474 .00 0
2019-11-19 Spinks Mark Gregory (President-Beauty Systems Group) Sale 25,000 18.50 462,399
2019-11-19 Spinks Mark Gregory (President-Beauty Systems Group) Option Ex 25,000 11.39 284,750
2019-09-30 Mooney P. Kelly (Director) Option Ex 7,717 .00 0
2019-09-30 Heasley Linda (Director) Option Ex 1,929 .00 0
2019-09-30 Paulonis Denise (Director) Option Ex 7,717 .00 0
2019-09-30 Rabin Edward W (Director) Option Ex 5,788 .00 0
2019-09-30 Ferguson Diana Sue (Director) Option Ex 5,412 .00 0
2019-09-30 Miller John A (Director) Option Ex 7,717 .00 0
2019-08-30 Miller John A (Director) Buy 40,500 12.21 494,545
2019-08-21 Alt Aaron E (SVP, CFO & President-SBS) Buy 1,000 12.27 12,268
2019-08-21 Rabin Edward W (Director) Buy 500 12.26 6,130
2019-08-20 Rabin Edward W (Director) Buy 3,000 11.97 35,916
2019-08-20 Eisenberg Marshall E (Director) Buy 10,000 11.89 118,870
2019-08-02 Rabin Edward W (Director) Buy 7,000 13.25 92,729
2019-05-31 Alt Aaron E (SVP, CFO & President-SBS) Buy 1,500 14.93 22,390
2019-05-31 Brickman Christian A. (President & CEO) Buy 5,000 14.93 74,640
2019-05-31 Mcmaster Robert R (Director) Buy 5,000 14.68 73,400
2019-05-03 Brickman Christian A. (President & CEO) Buy 10,000 16.40 163,990
2019-05-03 Rabin Edward W (Director) Buy 5,500 16.38 90,112
2019-02-14 Alt Aaron E (SVP, CFO & President-SBS) Buy 2,700 18.66 50,382
2019-02-07 Rabin Edward W (Director) Buy 4,500 17.65 79,411
2019-01-02 Mcmaster Robert R (Director) Option Ex 7,175 .00 0
2018-11-13 Alt Aaron E (SVP, CFO & President-SBS) Buy 2,400 20.75 49,790
2018-11-13 Spinks Mark Gregory (President-Beauty Systems Group) Sale 11,538 20.60 237,636
2018-11-12 Sherman Scott C (SVP & CHRO) Sale 3,100 21.72 67,341
2018-09-30 Mooney P. Kelly (Director) Option Ex 717 .00 0
2018-09-30 Heasley Linda (Director) Option Ex 7,175 .00 0
2018-09-30 Paulonis Denise (Director) Option Ex 2,901 .00 0
2018-09-30 Rabin Edward W (Director) Option Ex 5,381 .00 0
2018-09-30 Miller John A (Director) Option Ex 7,175 .00 0
2018-09-30 Eisenberg Marshall E (Director) Option Ex 7,175 .00 0
2018-08-15 Brickman Christian A. (President & CEO) Buy 16,000 13.90 222,432
2018-08-06 Alt Aaron E (SVP, CFO & CAO) Buy 4,000 14.07 56,280
2018-05-22 Alt Aaron E (SVP, CFO & CAO) Buy 3,500 15.10 52,850
2018-05-08 Rabin Edward W (Director) Buy 700 14.98 10,486
2018-05-07 Brickman Christian A. (President & CEO) Buy 20,000 14.61 292,180
2018-05-07 Rabin Edward W (Director) Buy 3,300 14.48 47,770
2017-11-21 Rabin Edward W (Director) Buy 3,750 15.49 58,080
2017-09-30 Heasley Linda (Director) Option Ex 207 .00 0
2017-09-30 Mulder Susan R (Director) Option Ex 2,448 .00 0
2017-09-30 Magnacca Joseph C (Director) Option Ex 92 .00 0
2017-09-30 Rabin Edward W (Director) Option Ex 2,448 .00 0
2017-09-30 Miller John A (Director) Option Ex 4,896 .00 0
2017-09-30 Eisenberg Marshall E (Director) Option Ex 4,896 .00 0
2017-08-23 Brickman Christian A. (President & CEO) Buy 10,000 17.35 173,540
2017-08-22 Brickman Christian A. (President & CEO) Buy 10,000 17.74 177,360
2017-08-21 Rabin Edward W (Director) Buy 5,500 17.97 99,087
2017-08-18 Brickman Christian A. (President & CEO) Buy 10,000 17.90 179,010
2017-06-02 Mcmaster Robert R (Director) Buy 5,500 18.03 99,165
2017-06-02 Miller John A (Director) Buy 20,000 18.35 367,000
2017-05-26 Rabin Edward W (Director) Buy 750 17.55 13,158
2017-05-25 Rabin Edward W (Director) Buy 1,000 17.74 17,739
2017-05-24 Brickman Christian A. (President & CEO) Buy 10,000 17.61 176,050
2017-05-24 Rabin Edward W (Director) Buy 1,250 17.51 21,887
2017-05-23 Brickman Christian A. (President & CEO) Buy 10,000 17.91 179,080
2017-05-23 Rabin Edward W (Director) Buy 3,250 17.81 57,917
2017-05-09 Haltom Matthew Olen (SVP, GC & Secretary) Sale 3,060 20.00 61,200
2017-05-08 Brickman Christian A. (President & CEO) Buy 10,000 19.88 198,790
2017-02-07 Minton Janna (GVP, CAO & Controller) Sale 11,250 22.88 257,445
2017-02-07 Minton Janna (GVP, CAO & Controller) Option Ex 11,250 11.39 128,137
2016-09-30 Cox Erin Nealy (Director) Option Ex 28 .00 0
2016-09-30 Gibbs David W (Director) Option Ex 1,838 .00 0
2016-09-30 Mulder Susan R (Director) Option Ex 2,132 .00 0
2016-09-30 Rabin Edward W (Director) Option Ex 2,132 .00 0
2016-09-30 Miller John A (Director) Option Ex 4,264 .00 0
2016-08-08 Spinks Mark Gregory (President-Beauty Systems Group) Sale 6,492 26.37 171,213
2016-06-02 Eisenberg Marshall E (Director) Sale 12,000 30.32 363,816
2016-04-04 Flaherty Mark J (SVP and CFO) Sale 34,000 32.39 1,101,396
2016-04-04 Flaherty Mark J (SVP and CFO) Option Ex 34,000 18.56 631,040
2016-02-09 Rabin Edward W (Director) Sale 7,000 30.32 212,233
2016-02-08 Rabin Edward W (Director) Sale 12,300 30.53 375,482
2016-02-08 Eisenberg Marshall E (Director) Sale 19,055 30.32 577,823
2016-02-04 Haltom Matthew Olen (SVP, GC & Secretary) Sale 24,153 29.30 707,682
2016-02-04 Haltom Matthew Olen (SVP, GC & Secretary) Option Ex 24,153 21.35 515,666
2016-02-04 Flaherty Mark J (SVP and CFO) Sale 30,000 29.30 879,000
2016-02-04 Flaherty Mark J (SVP and CFO) Option Ex 30,000 21.35 640,500
2016-01-15 Eisenberg Marshall E (Director) Option Ex 4,055 9.66 39,171
2016-01-04 Haltom Matthew Olen (SVP, GC & Secretary) Sale 3,786 27.51 104,156
2015-11-20 Spinks Mark Gregory (President-Beauty Systems Group) Sale 7,500 26.03 195,225
2015-11-20 Spinks Mark Gregory (President-Beauty Systems Group) Option Ex 7,500 7.42 55,650
2015-11-19 Brickman Christian A. (President & CEO) Buy 20,000 25.35 507,000
2015-11-17 Flaherty Mark J (SVP and CFO) Sale 19,512 25.00 487,800
2015-11-17 Flaherty Mark J (SVP and CFO) Option Ex 7,512 7.88 59,194
2015-11-02 Winterhalter Gary (Executive Chairman) Sale 5,358 23.50 125,896
2015-10-26 Winterhalter Gary (Executive Chairman) Sale 83,000 23.10 1,917,217
2015-10-26 Winterhalter Gary (Executive Chairman) Option Ex 83,000 19.21 1,594,430
2015-10-20 Winterhalter Gary (Executive Chairman) Sale 5,805 24.02 139,424
2015-10-01 Winterhalter Gary (Executive Chairman) Sale 7,082 23.85 168,891
2015-09-30 Rabin Edward W (Director) Option Ex 1,712 .00 0
2015-09-30 Miller John A (Director) Option Ex 3,424 .00 0
2015-08-27 Golliher John R (President-Beauty Systems Group) Sale 37,652 26.34 991,678
2015-08-10 Winterhalter Gary (Executive Chairman) Sale 29,286 27.09 793,504
2015-08-06 Eisenberg Marshall E (Director) Option Ex 15,000 9.45 141,750
2015-03-31 Haltom Matthew Olen (Senior Vice President, General) Sale 9,000 34.82 313,416
2015-03-31 Haltom Matthew Olen (Senior Vice President, General) Option Ex 9,000 19.21 172,890
2015-03-23 Flaherty Mark J (SVP and CFO) Sale 62,500 34.71 2,169,250
2015-03-23 Flaherty Mark J (SVP and CFO) Option Ex 62,500 18.03 1,126,875
2015-02-09 Minton Janna (VP, CAO & Controller) Sale 20,000 32.23 644,520
2015-02-09 Minton Janna (VP, CAO & Controller) Option Ex 20,000 7.42 148,400

Insider trading activities including stock purchases, stock sales, and option exercises of SBH listed in the above tables cannot be completely guaranteed as to their accuracy. For more insider trading information of Sally Beauty Holdings, Inc. (symbol SBH, CIK number 1368458) see the Securities and Exchange Commission (SEC) website.



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