The following table details the insider trading activities
(stock purchases, stock sales, and stock option exercises) by Horowitz Jeffrey since 2011.
The trader's CIK number is 1485082.
At the time of the last reporting, Horowitz Jeffrey was the Chief Executive Officer of Vitacost.com, Inc.. (stock ticker symbol VITC).
Also see all insider trading activities at Vitacost.com, Inc..
| Insider Buying | Insider Sales | Option Exercises | |||||
|---|---|---|---|---|---|---|---|
| Year | Symbol | Shares | Value | Shares | Value | Shares | Value |
| 2011 | (VITC) | 300,000 | $1,605,477 | 0 | $0 | 0 | $0 |
| Trade Date | Symbol | Trade Type | Shares | Price ($) | Value ($) |
|---|---|---|---|---|---|
| 2011-11-14 | (VITC) | Buy | 11,100 | 6.30 | 69,985 |
| 2011-11-15 | (VITC) | Buy | 283 | 6.31 | 1,786 |
| 2011-11-09 | VITC | Buy | 17,911 | 6.01 | 107,734 |
| 2011-11-10 | VITC | Buy | 17,358 | 6.13 | 106,404 |
| 2011-11-11 | VITC | Buy | 17,911 | 6.16 | 110,260 |
| 2011-11-08 | VITC | Buy | 17,911 | 6.10 | 109,292 |
| 2011-11-07 | VITC | Buy | 17,526 | 6.10 | 106,891 |
| 2011-10-12 | VITC | Buy | 19,754 | 5.36 | 105,782 |
| 2011-10-13 | VITC | Buy | 20,000 | 5.38 | 107,620 |
| 2011-10-14 | VITC | Buy | 4,093 | 5.52 | 22,605 |
| 2011-10-10 | VITC | Buy | 20,000 | 5.23 | 104,600 |
| 2011-10-11 | VITC | Buy | 20,000 | 5.38 | 107,520 |
| 2011-10-06 | VITC | Buy | 10,223 | 5.08 | 51,963 |
| 2011-10-07 | VITC | Buy | 5,930 | 5.09 | 30,183 |
| 2011-09-21 | VITC | Buy | 13,510 | 4.92 | 66,523 |
| 2011-09-22 | VITC | Buy | 3,459 | 4.88 | 16,897 |
| 2011-09-20 | VITC | Buy | 14,001 | 4.83 | 67,666 |
| 2011-09-19 | VITC | Buy | 14,000 | 4.75 | 66,458 |
| 2011-09-16 | VITC | Buy | 15,000 | 4.49 | 67,380 |
| 2011-09-15 | VITC | Buy | 15,000 | 4.58 | 68,745 |
| 2011-09-14 | VITC | Buy | 13,500 | 4.39 | 59,332 |
| 2011-09-12 | VITC | Buy | 7,230 | 4.31 | 31,168 |
| 2011-09-13 | VITC | Buy | 4,300 | 4.34 | 18,683 |
Insider trading activities including stock purchases, stock sales, and option exercises listed in the above table cannot be completely guaranteed as to their accuracy. For more information regarding the trades made by Horowitz Jeffrey (Chief Executive Officer of Vitacost.com, Inc. at the time of this reporting) see the Securities and Exchange Commission (SEC) website.